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Showing posts from March, 2025

Distraction is the Enemy: How Discouragement Derails Your Fundraising Efforts

  Fundraising is not for the faint of heart. It requires persistence, passion, and—above all—focus. Yet one of the biggest challenges fundraisers face isn’t just rejection; it’s the discouragement that follows. And when discouragement takes hold, it breeds distraction. The Danger of Distraction Discouragement often comes in waves. A potential donor says no. A major gift falls through. A campaign underperforms. If you’re not careful, these moments of disappointment can send you spiraling into distractions—checking emails obsessively, scrolling social media, reworking your strategy for the hundredth time instead of taking action. The truth is, distraction keeps you from doing the one thing that actually raises money: building relationships. Fundraising isn’t just about sending letters, crafting perfect emails, or hosting events. It’s about people. And when discouragement takes you off track, you lose sight of your most important job—connecting with donors. How to Overcome Discour...

12 Powerful Icebreakers to Start Conversations with Donors

Starting a conversation with a donor can sometimes feel intimidating, especially if you’re meeting for the first time. The key to a great donor relationship is building trust and connection—and that starts with a compelling opening. Here are 12 powerful icebreakers to help you initiate meaningful conversations with your donors. 1. “How did you first get involved with our organization?” This question allows donors to share their personal journey, helping you understand their motivations and passions. 2. “What inspires you to give?” Understanding a donor’s ‘why’ can provide valuable insight into what matters most to them. 3. “Tell me about a cause or project you’re most passionate about.” This opens the door for a deeper conversation about their values and philanthropic interests. 4. “What has been the most rewarding giving experience for you?” Encouraging them to reflect on past giving experiences allows you to see what resonates with them. 5. “Have you ever seen your donation make an i...