Distraction is the Enemy: How Discouragement Derails Your Fundraising Efforts
Fundraising is not for the faint of heart. It requires persistence, passion, and—above all—focus. Yet one of the biggest challenges fundraisers face isn’t just rejection; it’s the discouragement that follows. And when discouragement takes hold, it breeds distraction. The Danger of Distraction Discouragement often comes in waves. A potential donor says no. A major gift falls through. A campaign underperforms. If you’re not careful, these moments of disappointment can send you spiraling into distractions—checking emails obsessively, scrolling social media, reworking your strategy for the hundredth time instead of taking action. The truth is, distraction keeps you from doing the one thing that actually raises money: building relationships. Fundraising isn’t just about sending letters, crafting perfect emails, or hosting events. It’s about people. And when discouragement takes you off track, you lose sight of your most important job—connecting with donors. How to Overcome Discour...